Ever since it was acquired by Facebook, Instagram has become a major branding tool for business owners. Some of the world’s biggest brands, such as Calvin Klein, Abercrombie and Fitch, Dolce and Gabbana, and many others, use Instagram for marketing purposes. Even popular celebrities such as Kendall Jenner, Kim Kardashian and Nicki Minaj use Instagram to upload photos and build their personal brand online. Instagram basically allows you to share pictures to a select group of followers. You can also change the settings for your pictures to “public” so that anybody can view them.


However, if you really want to take advantage of Instagram, you need to learn how to grow your follower base. You can only tap into the full potential of Instagram if you have at least one to two million followers. Many people make the foolish mistake of investing in third party programs that promise a windfall of followers and likes through fake accounts. Unfortunately, Instagram has significantly improved security and now moderates account activity with much more care. As soon as the site detects suspicious activity, they will immediately suspend your account. Here are some legitimate ways to gain Instagram followers.

Stick to Your Niche

Try not to be a jack of all trades when it comes to marketing on Instagram. People will visit your account with some expectations. For instance, if you focus on uploading fashionable pictures, it would be foolish to start posting motivational quotes or landscape photos. You need to stick to one niche when it comes to marketing on Instagram. Choose a topic that you are really passionate about. For instance, if you like visiting new places, you should create a travel account and post new pictures regularly. People will be more interested if you upload pictures of different destinations rather than uploading selfies all of the time.

Post Epic Content

There’s a reason why quality control is so important when uploading pictures on Instagram. If you really want to grow your follower base on Instagram, start by posting high-quality content. Despite the fact that Instagram was designed to upload candid photographs, most pictures on the site are heavily airbrushed. Try not to upload pictures that are blurred or of poor quality. The pictures should have a resolution of at least 1080 x 1080 pixels. If you can’t manage that, it might be time to invest in some new photo equipment.



Captions can play an important role in marketing your photos on Instagram. Come up with interesting and captivating taglines that you can put on your pictures. Try not to write a whole story in the caption, but whatever you write, ensure that it’s something really engaging. Do not fill up the caption space with hash tags to generate maximum likes. Instead, come up with clever captions and use just a couple of hashtags that are really relevant to the nature of the picture you uploaded. Keep these factors in mind whenever you upload new pictures, and it won’t be long before your follower base begins to grow

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